CASE STUDY:
NIKE
GROWTH CONTENT
VISUAL CONTENT PRODUCER
Client: NIKE | Organic Growth Content x Consumer Direct Marketing
I had the opportunity to develop a visual strategy and production process for Nike's Organic Growth Content and Product Advice articles on Nike.com. This involved creating high-quality, visually captivating content in various categories such as Buying Guides, Product Care, Styling Tips, Activity, and Nutrition. The goal was to attract and convert prospective consumers naturally, without relying on paid advertising. By offering valuable insights and information, Nike aimed to build trust and credibility with its audience and establish itself as a trusted source in the industry.
Overall, developing a visual strategy and production process for Nike's Organic Growth Content articles was an exciting opportunity to contribute to the brand's organic marketing efforts. By creating high-quality content that provided value to readers, Nike aimed to attract and convert prospective consumers in a more authentic and meaningful way. I look forward to the next opportunity to work with this incredible company.
AWARD WINNING PRODUCT LAUNCH
Product: Air Jordan 1 "Chicago Reimagined" (Lost & Found)
In collaboration with Jordan Brand Creative, our team worked on a product launch photo production shoot for the Air Jordan 1 "Chicago Reimagined" (Lost & Found). The goal was to provide readers with an in-depth look at how the Jordan designers transformed the original 1985 AJ1 into the new Air Jordan 1 'Chicago'. To achieve this, I utilized key data points from our analytics manager to develop a visual strategy. Working closely with a stylist and set designer, we created a captivating and visually appealing campaign. As the photographer, I handled the lighting and captured the images. The campaign was a resounding success and even received special recognition at the 2023 Nike Inc. Global Maxims Awards Show.
CREATIVE TEAM MANAGEMENT
Client: NIKE | Organic Growth Content x Consumer Direct Marketing
By developing a visual strategy and production process for these Organic Growth Content articles, I aimed to create visually appealing and engaging content that would resonate with Nike's target audience. This involved recruiting, onboarding, and collaborating with writers, photographers, and illustrators to ensure that the articles were not only informative but also visually captivating. The goal was to create content that would not only attract readers but also encourage them to share it with others, thus expanding Nike's organic reach.
Once the team was assembled, I worked closely with them to develop and execute creative concepts for our projects. This involved brainstorming ideas, conducting research, and collaborating with the editorial team to ensure that our visuals complemented the content and messaging.
VISUAL ASSET LIBRARY
Client: NIKE | Organic Growth Content x Consumer Direct Marketing
One of the key aspects of this project was to establish a comprehensive article library on Nike.com, consisting of various category pillars. These pillars included Buying Guides, which offered valuable insights and recommendations to help consumers make informed purchasing decisions. Product Care articles provided tips and instructions on how to properly care for Nike products, ensuring their longevity and performance. Styling Tips articles offered inspiration and guidance on how to incorporate Nike products into fashionable and trendy outfits. Activity articles focused on different sports and activities, providing tips, training guides, and motivational content to help individuals achieve their fitness goals. Lastly, Nutrition articles offered advice and information on maintaining a healthy lifestyle, including diet tips and recipes.
In order to support this growing library of articles we developed a media asset library using Nike's internal Digital Asset Management (DAM) solution to name, tag, organize and store our original digital assets.
Contact Me